SOL is a bra-fitting destination founded by two sisters in Denver, Colorado. We travel the world to find exquisite bras, undies and accessories, then help our customers get a life-changing, personalized fit.
SOL girls can visit our store or shop online anytime. We’re happy to share our fitting room secrets! Our goal is to make bra-buying fun and comfortable while helping girls of all ages find confidence within.
Lingerie genius Cindy is born. 1968Tap to read more
Cindy is the creative force behind SOL. A lifelong lover of lingerie, she has a deep passion for how bras are made and how they should fit.
Cindy traveled to Europe at age 16 and came home with a whole new perspective – and new undergarments to match! She studied Fashion Merchandising at Colorado State University. Today she does design consulting for lingerie vendors while overseeing creative direction for SOL.
After 20+ years in retail, Cindy has sage advice for other entrepreneurs and their partners.
“Make sure the person you go into business with has the same ethics, goals and soul as you. Someone with an opposite skill set is fantastic, but someone with an opposite way of looking at life is not a good match.”
When she’s not sourcing fancy panties, Cindy loves skiing, stilettos and travel. She lives in Denver with her husband Todd and beautiful daughter Bella.
1972Brilliant business analyst Jeanie arrives.Tap to read more
Jeanie manages sales, marketing and business development for SOL. She’s also fluent in French, which comes in handy on buying trips to Europe. She studied humanities at the University of Colorado Boulder and likes to say she got her MBA on the job.
Growing up, she and her sister spent hours in the basement playing store. Even then, P&L-minded Jeanie was always in charge of sales! She’s a true strategic thinker who finds the process of growing the company deliciously inspiring.
“I don’t think I’ve ever stopped to say, ‘We’ve arrived,’” Jeanie explains. “There’s just so much to do! I’m always asking, ‘What’s the next neat thing? How are we going to do that? How can we figure it out?’”
When she’s not at work, Jeanie adores family time, travel and being outdoors. She lives in Denver with her husband Howard and magical daughter Elliot.